Technology - Mreneo To

"I don't think makes handphone would be sensible for us (Microsoft)," said Chief Executive Officer of Microsoft Steve Ballmer when talking in The Wall Street Journal conference.

According to Ballmer, than making handphone, strategy that is most acurate for Microsoft is always tries to reach for more market shares in segment of operating system mobile, that is cooperates with famous handset producer.

"In future will there is a planted operating system in every handphone. Can come from us or the other," said Ballmer.

Related to the development of Zune digital music gadget, Ballmer tells the company will do expansion in Zune product line. The purpose, to be more quickens the penetration of this peripheral so that can break the domination of iPod.

"We always commit for the shake of Zune development, and at this year Christmast we have owned line-up which it is of course would more pleasing," he said.

AP

Florin refers to three biggest console producers of world, there is Sony Corp, Microsoft Corp, and Nintendo Co. Sony relies on PlayStation 3 (PS3), Microsoft relies on Xbox 360, and Nintendo relies on Wii. The UBS analyst’s estimates, US and Europe video game market can spring up to 50 %, from USD12 billion by 2006 becoming USD18 billion at 2009. UBS predicts, this era generation console top profitability happened at 2008-2009. Progresss of newest technology radically improve ability of graphic at console.

But, strength of graphic is not the only victory determinant. On the contrary, said Florin, story path in video game now hardly influences customer decision in doing console purchasing. Florin enhance, video game which is success is video game which capable to inhale emotion of player into game. "All producers alreadyt can present best technology. Now truthfully what hardly determines is story," said Florin.

The video game producer seems to have started having order to improve the game story. The main player of game industry hardly fights to win market which valuable untill USD30 billion per year. Microsoft draws up “Halo 3" and Midway Games Inc is having partner with famous fight film Director John Woo to build game for PlayStation 3 (PS3).

Till this time, Microsoft is the biggest producer of new generation console. Microsoft can stay at the top because solvent to release Xbox 360 earlier one year than other competitors. Sony just released (PS3) by the end of year past, almost in same time with Wii from Nintendo.

Even is considered to be "the least" because the price is cheap and haven't the best graphic," Wii simply booming as best selling console at 2007. Uniqely of Wii makes the console which use motion sensor swing control is very popular. Not only enthused by traditional cutomer of game industry, there is adult or young man, Wii also is liked by nontradisional customer, and there is the old people and woman.

Wii it's said effective to burn calorie and reduces body weight. Smell threat from Wii, Microsoft also increases the aggression. The world biggest software producer draws up newest sequel of popular game “Halo." Microsoft said, “Halo 3" would released by 25 Septembers 2007.

Sees the aggressiveness of Microsoft and mobility of Nintendo, Sony cannot quiet. One of Sony partner, Midway, cooperates with fight film Director John Woo to bring one of Woo fight film to the PS3 game. Newest Game produced by Midway, namely Stranglehold special edition, will be filled by Hard Boiled classic film. Hard Boiled is film produced by Woo at 1992.

In the film, actor Chow Yun-Fat stands as a Hong Kong detective. The film becomes fenomenal because the spectacular action of Chow, with slow motion floats and shoots off two pistols at each hand. Action of Chow is inspired Matrix film, when Keanu Reeves is having acrobat avoids bullet shot off by enemy agencies. The slow motion scene is adopted also in popular game of Max Payne.

Like reported by The Inquirer, Karakker tells that many perceptions about PS3 told by people who doesn't have all the facts. And worst, that thing then propagates in Internet.

Karakker which become 'the brain' behind the marketing of Bob, software which released by Microsoft in 1995 reveals that his side always tries as open as possible to all information that available. With this effort, Sony hopes media can provide news in precise.

But man that joining with Sony in two months before launch of PS3, had opinion that there are still some perceptions that is contains truth. For example, the fact that Sony really doesn't have enough supplies of PS3 console to fulfill all consumer requests.

23/5/2007

"I here to end various speculations concerning our plan (Dell) in tablet PC market,"said Clarke, in the video, besides holding a Tablet PC.

According to Clarke, Tablet PC to be produced by the company has Latitude type and peculiarly designed for educational, health and also corporate market.

In the video, Clarke also give a few clarification and demonstrate about the peripheral which ready released to market before end of 2007. Dell equip the Tablet PC with touch screen equipped by stylus and believed will become one of best Tablet PC in market.

In the demonstration, this peripheral is opened like a notebook but have screen which can be turned around and locked within like Tablet PC.

One design from Vellore Institute of Technology and another design came from Indian Institute of Science, Bangalore. Like reported by Times of India, Saturday (5/5/2007).

Is the designs have been cheap enough? So far, without expense of labor, cost to make the cheap laptop which able to be designed is US$ 47?

But an India functionary is looks so optimistic. "Cost which seen is taking courage enough. We hope the price can go down until US$ 10. We also will look for possibility that India Company will produce its component," says the functionary.

As comparing, existing cheap laptop project is cost US$ 100 that design by Nicholas Negroponte. But the price has risen become US$ 175.

On the other side, academician in United States has started develops US$ 10 hand phone. The hand phone will be developed for technological spreading in developing countries.

US$ 10 Laptop possibility will apply stripper component or which has not applied at newest model laptop but still heaping in warehouse.

With swing control equipped by motion censor, Wii offers nontraditional game. Before Wii came, video game player must use joystick. But with Wii, player must sway the console control, like racket, when playing at game tennis. If play golf game, Wii control must be swayed like golf stick. And so do when player plays at other game, for example baseball. By sways Wii control, automatically game player does body movement.

“Before playing Wii, gamer had to do enough warm-ups like in ordinary sport. Warm-up is importance to avoid muscle wounded risk," said Tim Hutchful from British Chiropractic Association (BCA). BCA also develops five special points warm-up pattern for Wii player, there is warm-up for shoulder, wrist, arm, neck, and back. Nintendo have also given a warning for Wii player to rest at some certain game time.

But, the researchers from Liverpool John Moores University said, Wii is effective to overcome obesity. Because the player must make a body movement, player can burn calorie. A teenage can burn calorie 40 % more with Wii than when playing at classic console which having passive character. With average usage of 12 hours per week, Wii ready to burn until 1.840 calories. In one year, Wii player can lose their body weight until 12, 24 kgs.