Technology - Mreneo To

Florin refers to three biggest console producers of world, there is Sony Corp, Microsoft Corp, and Nintendo Co. Sony relies on PlayStation 3 (PS3), Microsoft relies on Xbox 360, and Nintendo relies on Wii. The UBS analyst’s estimates, US and Europe video game market can spring up to 50 %, from USD12 billion by 2006 becoming USD18 billion at 2009. UBS predicts, this era generation console top profitability happened at 2008-2009. Progresss of newest technology radically improve ability of graphic at console.

But, strength of graphic is not the only victory determinant. On the contrary, said Florin, story path in video game now hardly influences customer decision in doing console purchasing. Florin enhance, video game which is success is video game which capable to inhale emotion of player into game. "All producers alreadyt can present best technology. Now truthfully what hardly determines is story," said Florin.

The video game producer seems to have started having order to improve the game story. The main player of game industry hardly fights to win market which valuable untill USD30 billion per year. Microsoft draws up “Halo 3" and Midway Games Inc is having partner with famous fight film Director John Woo to build game for PlayStation 3 (PS3).

Till this time, Microsoft is the biggest producer of new generation console. Microsoft can stay at the top because solvent to release Xbox 360 earlier one year than other competitors. Sony just released (PS3) by the end of year past, almost in same time with Wii from Nintendo.

Even is considered to be "the least" because the price is cheap and haven't the best graphic," Wii simply booming as best selling console at 2007. Uniqely of Wii makes the console which use motion sensor swing control is very popular. Not only enthused by traditional cutomer of game industry, there is adult or young man, Wii also is liked by nontradisional customer, and there is the old people and woman.

Wii it's said effective to burn calorie and reduces body weight. Smell threat from Wii, Microsoft also increases the aggression. The world biggest software producer draws up newest sequel of popular game “Halo." Microsoft said, “Halo 3" would released by 25 Septembers 2007.

Sees the aggressiveness of Microsoft and mobility of Nintendo, Sony cannot quiet. One of Sony partner, Midway, cooperates with fight film Director John Woo to bring one of Woo fight film to the PS3 game. Newest Game produced by Midway, namely Stranglehold special edition, will be filled by Hard Boiled classic film. Hard Boiled is film produced by Woo at 1992.

In the film, actor Chow Yun-Fat stands as a Hong Kong detective. The film becomes fenomenal because the spectacular action of Chow, with slow motion floats and shoots off two pistols at each hand. Action of Chow is inspired Matrix film, when Keanu Reeves is having acrobat avoids bullet shot off by enemy agencies. The slow motion scene is adopted also in popular game of Max Payne.