Shrek the Third Technology

Production team of Shrek the Third film applies server HP ProLiant DL145, desktop HP xw9300, and notebook HP nx6125. To create animation characters in Shrek the Third, DreamWorks Animation SKG applies computers which produce by Hewlett-Packard Co (HP) using AMD processor.

Combination of technology and story detail makes audience of Shrek the Third fascinated. Behind the beauty of the animation film, the artistic team of DreamWorks must work so hard. "Technology make all posible. In the film, we try increasing visual quality as high as possible so we can tell the any story without meeting constraint," said Chief of Officer DreamWorks Technology, Ed Leonard to Reuters.

Beside the hardware, DreamWorks also applies HP software. DreamWorks use Halo Collaboration Studios in produce of Shrek the Third to connect activity teams which spread over in various world sides.

With Halo Collaboration Studios, the team work member can review the Shrek the Third animation character without having come together in a place. They do it from long distance, at each place, with high definition colaboration screen. At the same time, Dreamworks production management staff manages various types of production activity with HP nx6125 notebook, what relies on mobile computing technology of AMD Turion 64 X2 Dual-Core.

"Excellence of AMD processor technology enables the actors of DreamWorks to work as soon as their imagination. Through cooperation with HP, we can present new level of computing energy," said Executive Vice President/ Chief Sales and Marketing Officer Advanced Micro Devices Inc (AMD) Henri Richard.

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